Marketing is a fundamental part of every business, and in today's market it moves fast. It seems every day there's a new tool, a new tactic, and a new report in regards to marketing. Having a clear and well-thought-out strategy keeps you focused, and it serves as your roadmap as you explore new marketing channels.
Now, there isn't a one-size-fits-all solution here. Every business needs to create its own strategy, and that makes sense. If you're selling custom t-shirts to sports fans online, your plan will bear little resemblance to a local restaurant. Your strategy will vary, but the focus is always to create shared value. Shared value is when the goals of your customer overlap with the goals of your business. Your entire marketing strategy should be built with shared value in mind. Forget for a moment that you're selling a product or a service and instead adopt the mindset that you're selling an experience.
74%
of companies that aren’t exceeding revenue goals don’t know their visitor, lead, MQL, or sales opportunities
24%
of business leaders don’t know whether their marketing efforts resulted in closed-won deals
8%
of salespeople say leads they receive from marketing are very high quality
Your Marketing strategy involves how you’ll tell your story to people who care, and it only works if the entire organization is aligned behind the purpose and potential for marketing to connect to bottom line impact. The right team, leadership, and organizational perspective is essential for marketing to drive sales.