The number of channels consumers engage with is almost endless. And to further complicate matters, consumers jump between channels without much rhyme or reason. And I'm sure you and I can relate. One minute we're watching a YouTube video, the next we're looking at a text message, then an email, and then we're scrolling through TikTok, off to Google and, well, you get the idea. Attention is an incredibly scarce commodity, which means if we're lucky enough to break through the noise, we have to maximize that opportunity, strike while the iron is hot, if you will. You know the adage.
Marketing is all about sending the right message at the right time in the right channel. It's just that window of opportunity has now shrunk down to be almost instantaneous. It's nearly impossible to pull this off without automation. So this is our new reality. To truly increase the success rate of our marketing efforts we need to automate. But it's also more than that. Time is also a valuable commodity. And every task we can get off our plate frees us up to invest effort towards accelerating our goals. Imagine being able to personalize messages based on the consumer, manage abandonment recapture, report on revenue automatically, segment customers, and deploy content across social platforms automatically. And that's just scratching the surface. Marketing automation is a non-negotiable. On one hand, it gets the right message through at the right time. And on the other hand, it frees up valuable time that was eaten up by repetitive tasks.
2x
times more leads are created using automation versus using blast email software
67%
of B2B marketers say they see at least a 10% increase in sales opportunities through lead nurturing
64%
of marketers say they saw the benefits of using marketing automation within the first six months of its implementation
An automation and personalization strategy helps you be more relevant to your audience. Relevance is what keeps people engaged with your website, opening your emails, and ultimately buying your stuff. Asking the right questions, sharing the right messages, and engaging in the right ways with the right people are all made easier, more efficiently, and more powerfully with automation.
For you, the advantages of automation include more insights on your audience and what makes them tick. Messaging that responds to behaviors and reaches customers when they expect it – not when you’re available. Automation is like having a business development expert who never sleeps, never goes on vacation, and works all the time.