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Accomplishments:
Led website redesign to better align with customer needs and implemented PPC and SEO, which increased monthly online leads by more than 57% and website traffic by 72%.
Named first Global Brand Manager to establish corporate identity worldwide.
Produced and edited product videos for website, sales, and trade shows.
Created company branding guidelines, wrote and designed collateral for sales, print, online and trade shows.
Successfully led marketing objectives for the launch of two new product lines.
Collaborated with engineering to help uncover needs and define strategies.
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